MC WHIMSICAL Obsessions show @ The cookhouse Gallery.

An Art installation has taken the world by storm in fact a fast food storm ! Chelsea College of Art Artist Paul Chisholm has created an installation which has fascinated and intrigued adults and children alike.

Hundreds of Mc Donald’s bags move around in the installation creating a dystopian effect. The work asks us to question our consumption and the Globalisation of our eating habits. With over …. outlets in the World with each being an identity kit of each other serving the same Burgers & Fries to different cultures, and our need for food now no matter what the cost … actually there is a financial term for this coined “ MC Economy” by ….. the theory is you can tell how well economically each country is by the price of a Big Mac.

Below is a further explanation of the theory from Wikipedia.

“The Big Mac index was introduced in The Economist in September 1986 by Pam Woodall[3] as a semi-humorous illustration of PPP and has been published by that paper annually since then. The index also gave rise to the word burgernomics.[4]

One suggested method of predicting exchange rate movements is that the rate between two currencies should naturally adjust so that a sample basket of goods and services should cost the same in both currencies. In the Big Mac Index, the basket in question is a single Big Mac burger as sold by the McDonald’s fast food restaurant chain. The Big Mac was chosen because it is available to a common specification in many countries around the world as local McDonald’s franchisees at least in theory have significant responsibility for negotiating input prices. For these reasons, the index enables a comparison between many countries’ currencies. “

Not only is this work about economics and consumption its also about brining connection where there is only big brands and institutions, its about being playful in dark times and sinister undertones and ultimately its about our obsessions with all the shiny branding and our true nature as a human being that consumes. Its also about the disparity between cultures and nations and how our World is getting smaller un-yet growing so far apart. The homogenisation of our consumption is tearing the very foundations of culture apart whilst seemingly bringing us together at the same time.

These creatures have a life of their own; As a viewer you tend to anthropomorphise them as the follow you around the gallery, they become both a friend and a foe. A terrifying thought.

ill leave you with this quote from Nicolas Bourriaud……….

“ If Art were were a machine, it would be a kind of eidetic generator: attitudes, gestures, scenarios, discussions and human relations – the vaguest and most unsayable matters can take shape here. The common denominator of the varied activities comprising, the field of art is formalisation. Translating an idea, a sensation, into organization and order gives it new meaning. Now the unconscious – which [ unbeknownst to us] gives concrete form to our obsessions and the traumas of daily life – offers the artistic tool of choice: an operative model, a representative exform”

Now thats humbling food for thought if ever there was one….. !

Nicolas Bourriaud The EXFORM